DirectHome Pte Ltd is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www.directhome.com.sg), DirectHome allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DirectHome also facilitates cash-backs of up to tens of thousands of dollars to buyers who purchase primary properties via our platform. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.Visit Website
DH’s business model is easily transportable globally and it sees its market as global, with immediate plans to facilitate low-cost, efficient transactions in Southeast Asia and Australasia before branching to the United States, the United Kingdom then to the rest of the world. DH will use the ICO proceeds to expand its scope of services via three milestones.
DirectHome’s ICO is unlike many other ICOs and blockchain companies because it is based on an already successful and profitable business model which goes beyond a vision and a roadmap. DirectHome has already implemented its CASHBACK program and stands ready to expand this program in its home jurisdiction and other targeted markets.
DirectHome's success has not gone unnoticed. Its shareholders include Wang Shuang (Vice Chairman and CEO of HNA Group (International) Company Limited) and Jin Chensu (MD, Cyrius International Pte Ltd). DirectHome’s Advisors include Daniel Teo (Chairman, Hong How Group & former President of FIABCI and REDAS), Michael Chan (former MD, Bank of New York Mellon) and John Gaw (CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority).
A dynamic and real time holistic contributory platform for anyone to participate and be rewarded with DIREC tokens when property information is uploaded into our platform, making DirectHome the complete database of real estate globally.
In sum, real estate is worth some US$220 trillion (Savills, 2017), constituting 60% of global wealth (including equities, bonds and gold) and approximately 2.7 times of global GDP (Savills, 2016). In Singapore, total transaction sales values in 2017 for residential property alone was S$50 billion. Taking a modest 1.5% in sales commission, this works out to be a whopping S$750 million in sales commission of untapped market with PropTech technology. DirectHome has the capacity to be the leading platform because it provides unique, real value to consumers, locally and globally.
DirectHome Global is a decentralized, crowdsourced and transactional platform that provides the complete real estate database globally and facilitates property transactions between all existing stakeholders (home owners, seekers, agents, developers) in an efficient ecosystem via the Ethereum blockchain with smart contract implementation within the tokenomics infrastructure.
At DirectHome, we are using blockchain technology with smart contracts as the core engine to build up a real time, crowdsourced contributory platform for the real estate industry. Smart contracts will be written in Ethereum Solidity to drive accounting / ERC-20 token movement.
Segmented service offerings
High transactional fees
No effective advertising platform
Lack of procedural knowledge
Comprehensive service offering
Full Agent (Flat fee)
Full Agent (Market rate)
Limited leads generation
Dynamic matching in Ranking System
Lack of all-inclusive and transparent property platform
Real time contributory platform
Difficulty in engaging public contribution
Earn DIREC tokens
Crowdsource tokenomics infrastructure
Non incentivised channel for buyers
Ineffective buyer lead generation
Consolidated online advertising platform
Structured stream of buyer leads
(no virtual tours, stack and level views)
Virtual tours creation, complete with 3D models with video images of outside views
Incomplete catalogue of all new property launches
Contributory platform of complete catalogue of property launches
Earn DIREC tokens
No global platform to connect international home seekers to properties globally
DirectHome Global Platform
No database of comprehensive listings on a global scale
Developers & owners listings
DIREC tokens rewards
Buyer’s unfamiliarity on foreign rules & regulations
Rules and restrictions
Financing and payments
Taxation & duties
Costly marketing operations by developers
Marketing campaign package
Targeted demographic via digital & social media marketing
Concurrent in various markets
Efficient & Cost effective
Global visitors of platform
What is DIREC Token?
DIREC token is designed to facilitate a global approach to the building up of its real time decentralised crowdsourced contributory ecosystem and in the creation of a global real estate platform in connecting international home seekers to properties globally.
1 DIREC = 1 USD
15 May 2018 (12:00 PM, Singapore Time, GMT +8)
15 July 2018 (11:59 AM, Singapore Time, GMT +8)
Pursuant to Singapore law, nationals from the following countries are not able to participate in the token sale: Democratic People’s Republic of Korea, Democratic Republic of the Congo, Eritrea, Iran, Libya, Somalia, South Sudan, Sudan, Yemen.
15 May 2018
31 May 2018
31 May 2018
15 June 2018
15 June 2018
30 June 2018
30 June 2018
15 July 2018
50% Token Sale Distribution
30% Platform Reward Development
20% Team, Talent Acquisition & Management (Cold-Stored)
Use of Funds
35% IT Developments of Milestone 1, 2 and 3
25% Marketing and Sales
20% Operations and Administration
15% International Expansion
3% Development Fund
2% Bug Bounty Program
DirectHome’s bounty program is designed to spread the word about our goals and development progress with the help of the community. A bounty program participant is welcomed to write or share posts about DirectHome.
DirectHome’s tokenomics supports the growth and demand of DIREC tokens as its service is pegged to the fiat equivalent and a 10% discount is applied when DIREC tokens are used.
Together with its crowdsourced contributory system, the platform is built at super-charged speed.
As the total number of DIREC tokens are finite and no further tokens will be generated, this deflationary model makes DIREC tokens more valuable over time.
Expansion of secondary sale services in providing the public a comprehensive range of options when transacting all residential properties
Provision of a reward-based, real time crowdsource contributory platform in building a one-stop info database of all completed residential properties
Enhancement of DirectHome popular cashback program in allowing buyers of new property launches to receive tens of thousands of dollars in cash
Creation of a consolidated advertising platform for a complete catalogue of all new primary property sales
Creation of a global real estate platform to connect buyers (and tenants) from anywhere in the world to properties globally
Comprehensive handbook on rules and regulations, taxation and financing for 5 cities
Structuring Marketing Campaign Package for developers in advertising their properties and reaching out to the targeted audience
Forum for discussion threads and community sharing
DirectHome Global Expansion into another 20 cities
Chief Marketing Officer
Head of Public Relations
Blockchain and Crypto-Currency insider
CHAIRMAN, MANAGING DIRECTOR, HONG HOW GROUP
Former MD, Asia Pacific, Asset Servicing, Bank Of New York Mellon
Vice Chairman and Chief Executive Officer, HNA Group (International) Company Limited
MANAGING PARTNER, LANDCONSULT LLP
MD, Cyrius International Pte Ltd
People from the following locations are not able to participate in the public token sale: Democratic People’s Republic of Korea, Democratic Republic of the Congo, Eritrea, Iran, Libya, Somalia, South Sudan, Sudan, Yemen.
For pre-sale and public sale, transfer of DIREC tokens to your e-wallet is immediate upon receiving your ETH.
For private sale and fiat received in pre-sale and public sale, transfer of DIREC tokens to your e-wallet will be within 15 days of the token sale end date.
1 DIREC = 1 USD
* bonuses applicable for early-bird purchases.
The DIREC tokens will be available for transfer 15 days after the token sale end date. You will then be able to send them to any ERC-20 compatible wallet, such as MetaMask or MyEtherWallet.
You may trade the tokens for other digital currencies in our listed coin exchanges (targeted in August 2018).
You may track your the tokens in your crypto wallet (MetaMask, MyEtherWallet, etc) upon receiving them.
"We got very good response and many potential buyers came for viewings the following week. I would definitely recommend DirectHome to our friends and relatives who are looking to sell because we received tremendous help and services from them."
Ms Diana Song
Saved more than S$20,000 with DirectHome Express Sale Listing
"DirectHome turned out to be fantastic. The steps are available on the website to guide you along. Comparatively, it could be the same process (as going through an agent), but you actually save a lot more through DirectHome."
Mr Vince Foo
Saved more than S$2,000 with DirectHome Express Rental Listing
"When we contacted DirectHome, instead of directing us to the website to "have a look", they offered us personalized services. We saved about $8,000, it really helped us with our renovation costs. I have already recommended my friends to use DirectHome."
Ms Angela Loh
Saved more than S$8,000 with DirectHome Express Sale Listing